A conversion rate is the percentage of website visitors who take the desired action (like buying something or signing up for a newsletter). It can also refer to how effectively your digital marketing campaigns turn browsers into buyers.
It’s no secret that boosting your eCommerce store’s conversion rates is necessary if you want to be successful in boosting sales. Once you have established an effective tracking and optimization strategy, you can do several simple things to increase customer conversion rate on your eCommerce store. We take a look at 14 ways you can accomplish just that right now
Use Dynamic Product Messages to Remind Buyers About Abandoned Carts
The term “abandoned cart” refers to customers who put items in their shopping cart and then leave the site before checking out. It is because they have often forgotten about the items or changed their minds about buying them. However, it’s also likely that your business’ website isn’t properly equipped to handle abandoned carts.
Suppose a customer add-to-cart request isn’t acknowledged within 24 hours (or some other predetermined amount of time). In that case, many eCommerce retailers will send an email notification that lets them know their order has been missed. If you don’t notify visitors for any reason, you’re going to lose out on sales, so be sure you do it effectively! It helps point shoppers back towards your site and reminds them about items sitting in their cart say experts at RemoteDBA.com.
Optimize Your Website to Improve Conversions
On the other hand, sometimes abandoned carts happen because visitors have difficulty navigating your site and making their way to checkout. If this is the case, you’ll want to do what you can to improve the customer experience on your website. It includes: simplifying menu options, categorizing products effectively, ensuring critical information is easy to find (such as shipping information), improving product images, etc.
Leverage Social Proofing in All Its Forms
While some eCommerce retailers use words like “millions” or “thousands” when describing their various products’ popularity, others list specific numbers of customers who are currently engaged in the buying process. Providing your website visitors with social proof that others are already shopping for your products helps to increase conversions because it creates a sense of urgency (the customer knows they aren’t going to be alone if they make their purchase).
Offer Free Shipping on Orders Over A Minimum Threshold
Offering free shipping is yet another way of increasing conversion rates and something many eCommerce stores do well. Some sites offer free shipping even when buyers spend less than expected. This strategy incentivizes online shoppers to add more items to their carts (thus boosting sales) rather than simply finding the least expensive product options. Allowing customers to select from several different shipping speeds gives them options and can also help increase order value if they choose the faster option say RemoteDBA.com experts.
Use Video for Marketing Your Products
We’ve written about all of the reasons you should use video marketing before. Still, it’s worth mentioning again here: video marketing is a fantastic way to boost conversions on your eCommerce store. The video makes it much easier for buyers to get answers to their questions without contacting customer service, and some research even suggests that customers are more likely to complete their purchases when given access to product videos.
Making video content can be as simple just by using your smartphone or with an online video editor. However, we need to keep in mind that we must also know what types of video marketing would fit our business.
Implement Social Media Tools That Allow Customers To Share Reviews On Facebook/Twitter
If you want new business, you have got to make it easy for prospective customers (and your current customers) to share their positive experiences with others. Tools like SocialProof allow customers to provide testimonials and share them with their friends on Facebook and Twitter. Free tools (like Klout) can also help you determine the best moments for your business to reach out to potential new customers via social media.
Increase the Trust Factor Of Your Website By Adding Third-Party Security Seals
Adding security seals next to your order form or on every product page is a great way to convince online shoppers that they’re safe placing their orders with your site. Some studies have shown that the presence of a third-party validation seal increased conversion rates by up to 30%! Here are some great places to find high-quality security seals.
Install an SSL Certificate
Security seals are not the only way to increase your site’s trust factor; you can also implement a secure socket layer (SSL) on your site or have it installed if you’re using a third-party shopping cart service like Shopify. Some websites even go so far as to offer “Verified by Visa” or similar services which require consumers to register with their credit card companies to make online purchases. This is another fantastic way to reduce the number of abandoned carts and improve conversions (and it’s entirely free for merchants!).
Show Related Products When A User Views A Product Page
One of the most common misconceptions about product pages is that they should only include information about the shopper’s currently viewed item. Some stores have found that adding cross-sell or upsell suggestions like related products and complimentary items to their product descriptions has helped increase conversions.
Use Live Chat Customer Service Features
Whether you’re an eCommerce store owner or providing support for your customers, nothing beats live chat when it comes to boosting conversion rates by helping customers get answers quickly. If you’re not already using a live chat tool on your site, here are 10 reasons why you should consider making this small upgrade to your site today.
Ask for A Review After Every Order
After my wife’s most recent Amazon purchase, the company sent her an email saying that if she’d be willing to leave a review of the product, it would help other shoppers make better decisions about their purchases. I’ve never seen this from any other retailer, and needless to say, she left glowing 5-star feedback for her purchases.
This technique can work just as well with your customers. Simply ask them via email (or via an inline popup on your site) whether they’re willing to take a few minutes to leave some honest feedback about their experience with both your products and customer service. In addition to potentially increasing word-of-mouth referrals, you’ll also have much more success getting reviews when you ask happy customers rather than angry ones.
Implement A Contextual Help System
Adding a well-designed, contextually relevant help menu can be an extremely effective way to get your visitors to the answers they are looking for and increase conversions in the process. While it’s essential to make sure that your help system is easily accessible, most eCommerce stores don’t take advantage of techniques like selective topic distribution (providing links or buttons dynamically based on the user’s action), resulting in higher conversion rates when compared with traditional text menus.
Send Free Samples to Customers Who Abandon Their Carts
Some online retailers have increased customer conversion rates by providing tangible products with every order they place on the site. For example, if a customer abandons their cart at Amazon, they sometimes receive a small package in the mail containing an ebook or other “free” product related to what they were shopping for. While this may seem like more of a marketing strategy than anything else, these free samples have been credited with helping customers increase conversions and start making purchases.
Use the Right Call-To-Action Buttons
On many eCommerce websites, there is no clear way to determine which site elements are clickable and which aren’t. This lack of consistency can cause visitors to be more hesitant in deciding whether they should click on a given “call-to-action” button or banner (such as adding something to their cart, signing up for an account, or getting information).
When designing a landing page, it’s always better to err on the side of giving too much information versus too little. As long as nothing seems hidden from view, using slightly longer text makes your site easier for visitors and encourages them to make those conversions that you’re looking for.